Descripción de la empresa
CONSUMERTEC is a business improvement company that models perception and actions, to empower your company efforts to positively influence consumer purchase behavior. We deliver: .. significant increments of product profit margins .. consistent grow of brand sales .. higher returns of communication investments How? With a unique combination of two strengths: -- consumer purchase behavior experimentation (in-vivo, in-silico), and -- benefits experimentation lab (in-vitro, in-silico) Across the past 20 years we have been honored to be the service brand regional and multinational companies have trusted, to facilitate and speed their successful innovation work in the fields of food and beverages, personal and health care, and household, family and baby care. Established in 1994 as DETERTEC, CONSUMERTEC today is an award-winning knowledge- and technology- based service company, highly specialized in the fields of consumer's purchasing behavior models, ethnographic praxis, consumer-relevant testing models, and visual and olfactive perception.